Challenge

Force Chevrolet to run a crazy commercial about squirrel during the SuperBowl.

Strategy

Engage with the public on the internet and through media outlets to create social momentum that Chevrolet could not ignore.

Results

Featured on local and national media outlets including 4 televeison outlets, 17 news paper stories, 6 major market radio stations, and over 50 websites. To stop the squirrel Chevrolet stopped contest early.