Challenge

Sell more cars.

Strategy

Leverage traditional media for mass reach and to increase brand awareness. Capture car shoppers with consumer and behavioral targeting in a digital space. Produce high impact creative that emotionally connects with the target audience moving the conversation beyond price.

Results

Lowered the cost of sales by 42%. More than doubled year over web traffic. Increased mobile traffic by 72%. Produced results that helped lead Walser Automotive Group to their most profitable year ever.